This one is for the boys; British luxury lingerie brand Myla, have launched a fun interactive viral for Valentines Day. The celebrity-loved label has always been an advocate for helping men overcome the embarrassment and stress of buying a women's smalls. The online shop has a dedicated 'Tips for Men' section to educate on the basics of buying lingerie and how to tap into a woman's individual style.

The new viral is aimed at further helping men choose the perfect Valentines gift for their girlfriend, in a way that is entertaining as it is educational. The idea is clever and simple; click to enter the Myla restaurant where you will be presented with a menu for the evening. You're encouraged to take your time browsing the menu and when you're ready, choose one of the alluring styles from the Valentines collection.

Once you have selected your favourite style, simply sit back and relax while one of the gorgeous Myla girls gets ready to model it for you. If you love your chosen style, press the purchase button and the Myla girls will gift wrap it and send it to you in time for Valentines day. Or if you would like to view one of the other looks, simply 'go back to the menu' for another date.

This viral is very much targeted for the gents, and I think men will enjoy the process of finding their favourite Myla lingerie set. And ladies if you think your boyfriend needs a less than subtle hint, send him the link to the viral, and give him a few pointers on the kind of lingerie you'd love to receive as a gift.

View the viral at: http://stage.duke.tv/mylav/

Also, check out the official Myla website for the latest Valentine collection and special reductions including Luxurious Lingerie, Seductive Sleepwear, Tantalising Toys and Sumptious Gifts For Her.

No doubt the most popular underwear set will be the sultry Cassandra; the ultimate two piece for a night of pure seduction. Made in luxurious silk satin and a shade of lipstick red, it's an absolute must-have this Valentine's day. The bra and knicker set priced collectively comes to £168, a price fitting for it's high-end quality and finish.

Deliveries of orders are being made right up until Saturday 13th February, so make sure you make your purchases by Thursday 11th February for next day delivery.
Go to: www.mlya.com

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